Here's what our patrons say
5 star quality & highly personal service
"Liz offers white glove service and is available by email, phone or text." - William S.
Fantastic olive oil
"I love the Ascolano and Arbequina EVOOs, and use the Ascolano with sourdough and fruits like a sweet peach or salads with fruit. They are both perfect and high in the polyphenols and antioxidants that make this oil so healthy for you.
Now as to the service: there is none finer. Liz works to accommodate all my change-orders and questions. True personal service is so rarely provided- especially with an online-only company. I greatly appreciate her experience in the industry not only with Lucero, but globally."
Joan C., Customer Since 2017
Best Balsamic
"Everything about this company and the product is simply delightful. I bought a case of the balsamic vinegar to give to friends. I've had it in the past and knew it is the best balsamic vinegar ever.
It was doubly nice because I actually ordered it from Liz, the owner, who is wonderfully knowledgeable and kind.
Recommended to everyone who enjoys balsamic and nice people."
- SFF, Customer Since 2014
EASY TO GET OLIVES
"This year was my first time curing olives. The entire experience was amazing from ordering, customer service and communication, and delivery.
The olives arrived on time in excellent condition. I followed the included instructions for curing the olives and they turned out excellent.
Next year I’m already planning to triple my order!
Marty B., Customer Since 2023
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Recipes, Information & Promotions
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I only mail a few times per month, and never interrupt you with text messages.
Authentic & Delicious for You
Liz has over 40 years of experience working for top national brands in specialty food, cooking equipment, and cooking school curriculum development. She’s devoted the past 18 years to the deep study, production, and promotion of olives & olive oil quality.
We'd love you to try our
Recipes
Mission Olio Novello & White Sonora Wheat: An Olive Oil Tortilla
Mission olives and White Sonora wheat share a quiet place in North America’s food history. Dan Flynn’s Olive Oil Tortilla brings these two heritage ingredients together again through simple, honest...
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Read on for mid winter inspiration on pairing olive oil and vinegar with citrus this winter.
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There is an unmistakable voluptuousness about tzimmes glistening on one's plate on a cold winter night, especially by candlelight. Make this succulent stew ahead of time to enjoy during the dark da...
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Growing up near coastal waters afforded artist Hansheng Lee the opportunity to appreciate and enjoy many species of fresh shrimp. This recipe highlights a childhood favorite adapted for his US-base...
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Shrimp with Cherry Tomatoes and White Wine Sauce
Enjoy this guest post from artist and talented home cook Hansheng Lee. This delightful garden-centric offer is just the thing for all of us who find ourselves with too many cherry tomatoes in the s...
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Refreshing Lemon & Rosé Vinaigrette
Many of you who purchase Lemon Olive Oil also buy Rosato (or Bianco) Balsamic Vinegar, so this is likely something you already make for yourself. If not, you'll want to try it as it's delicious an...
Read moreCrop Reports, product information, and editorial content
News & Information
The Italian Garden Project, Preserving Traditions
From fig trees in Oakland to backyard gardens in Pennsylvania, discover how The Italian Garden Project™ is keeping Italian American food traditions alive.
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Local Olive Crop Report, May 2025
This is an preliminary insight into the olive bloom in our immediate local area.
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Everyday is Earth Day at American Olive Farmer
A quiet update on our carbon offset program, how your purchases help protect forests around the world, and what’s next for our shared commitment to climate stewardship.
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Chicken & Waffles from Harlem to Hollywood
Discover how chicken and waffles became an iconic American dish, from Black Jazz age Harlem to California migration and nouvelle innovation.
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Olive Oil Quality Assurance and Shelf Life Standards
Not all olive oils age the same. Learn how phenolic content, storage, and lab testing affect shelf life—and why we go beyond the standard “best by” date on every bottle.
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National Reconciliation Day, observed on April 2nd is a day dedicated to promoting understanding, forgiveness, and cooperation. Is it time to address an estrangement through reconciliation this yea...
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