Here's what our patrons say
5 star quality products and highly personal service
Fantastic olive oil
"I love the Ascolano and Arbequina EVOOs, and use the Ascolano with sourdough and fruits like a sweet peach or salads with fruit. They are both perfect and high in the polyphenols and antioxidants that make this oil so healthy for you.
Now as to the service: there is none finer. Liz works to accommodate all my change-orders and questions. True personal service is so rarely provided- especially with an online-only company. I greatly appreciate her experience in the industry not only with Lucero, but globally."
Joan C., Customer Since 2017
Best Balsamic
"Everything about this company and the product is simply delightful. I bought a case of the balsamic vinegar to give to friends. I've had it in the past and knew it is the best balsamic vinegar ever.
It was doubly nice because I actually ordered it from Liz, the owner, who is wonderfully knowledgeable and kind.
Recommended to everyone who enjoys balsamic and nice people."
- SFF, Customer Since 2014
EASY TO GET OLIVES
"This year was my first time curing olives. The entire experience was amazing from ordering, customer service and communication, and delivery.
The olives arrived on time in excellent condition. I followed the included instructions for curing the olives and they turned out excellent.
Next year I’m already planning to triple my order!
Marty B., Customer Since 2023
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Recipes, Information & Promotions
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Authentic & Delicious for You
Liz has over 40 years of experience working for top national brands in specialty food, cooking equipment, and cooking school curriculum development. She’s devoted the past 17 years to the deep study, production, and promotion of olives & olive oil quality.
We'd love you to try our
Recipes
Refreshing Lemon & Rosé Vinaigrette
Many of you who purchase Lemon Olive Oil also buy Rosato (or Bianco) Balsamic Vinegar, so this is likely something you already make for yourself. If not, you'll want to try it as it's delicious an...
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Timeless Taste: Original Balsamic Strawberries
As strawberries come into season my thoughts return to memories of my first "balsamic vinegar summer" and serve as the inspiration for sharing these strawberry recipes. These recipes not complex an...
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The ingredients are healthy, and "golden" with EVOO "liquid gold", and fresh turmeric the "golden spice". Human grade ingredients make our dog jump and spin in anticipation, and we find ourselves ...
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It's too hot to cook, so how about a simple salad that features fruit, flowers, and the magical combination of Ascolano EVOO and Raspberry Balsamic Vinegar?
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Farmhouse Eggs in Baked Ricotta
Looking for a fresh take on eggs for breakfast or brunch? This recipe starts with creamy ricotta and ends with a perfectly baked egg—topped with mushrooms, greens, and a whisper of ham (optional, o...
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Savory waffles made with roasted squash, leafy greens, and olive oil, then finished with a crispy cheddar crust. A flavorful, satisfying take on breakfast for dinner.
Read moreCrop Reports, product information, and editorial content
News & Information
Local Olive Crop Report, May 2025
This is an preliminary insight into the olive bloom in our immediate local area.
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Everyday is Earth Day at American Olive Farmer
A quiet update on our carbon offset program, how your purchases help protect forests around the world, and what’s next for our shared commitment to climate stewardship.
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Chicken & Waffles from Harlem to Hollywood
Discover how chicken and waffles became an iconic American dish, from Black Jazz age Harlem to California migration and nouvelle innovation.
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Olive Oil Quality Assurance and Shelf Life Standards
Not all olive oils age the same. Learn how phenolic content, storage, and lab testing affect shelf life—and why we go beyond the standard “best by” date on every bottle.
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National Reconciliation Day, observed on April 2nd is a day dedicated to promoting understanding, forgiveness, and cooperation. Is it time to address an estrangement through reconciliation this yea...
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The beauty of olivewood is due, in part, to the fact that it is slow growing, often in harsh conditions. Being slow growers, the wood these trees yield is hard, durable, and well suited for kitchen...
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By the owner, always
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