Here's what our patrons say
5 star quality & highly personal service
"Liz offers white glove service and is available by email, phone or text." - William S.

Fantastic olive oil
"I love the Ascolano and Arbequina EVOOs, and use the Ascolano with sourdough and fruits like a sweet peach or salads with fruit. They are both perfect and high in the polyphenols and antioxidants that make this oil so healthy for you.
Now as to the service: there is none finer. Liz works to accommodate all my change-orders and questions. True personal service is so rarely provided- especially with an online-only company. I greatly appreciate her experience in the industry not only with Lucero, but globally."
Joan C., Customer Since 2017

Best Balsamic
"Everything about this company and the product is simply delightful. I bought a case of the balsamic vinegar to give to friends. I've had it in the past and knew it is the best balsamic vinegar ever.
It was doubly nice because I actually ordered it from Liz, the owner, who is wonderfully knowledgeable and kind.
Recommended to everyone who enjoys balsamic and nice people."
- SFF, Customer Since 2014

EASY TO GET OLIVES
"This year was my first time curing olives. The entire experience was amazing from ordering, customer service and communication, and delivery.
The olives arrived on time in excellent condition. I followed the included instructions for curing the olives and they turned out excellent.
Next year I’m already planning to triple my order!
Marty B., Customer Since 2023


Meet the Founder
For more than 40 years, Liz Tagami has built specialty retail brands, studied olive oil and food traditions around the world, and collaborated with growers, producers, scientists, and educators. Today, she brings that experience to American Olive Farmer, personally curating products that celebrate authenticity, craftsmanship, and exceptional flavor.
We'd love you to try our
Recipes

Focaccia is often cake-y, soft, and dry, however, the best ones are dense, chewy and redolent of oil and herbs. What's the secret? It's two-fold: add a potato for texture as they do in Bari, and d...
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Sweet & Smoky Roasted Red Pepper Relish
Simply roasting red peppers, even on the stovetop, imbues them with the requisite smokiness we've come to love, however, the addition of smoked salt and smoked sugar in this recipe adds another lay...
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Is it hot where you are? Some areas are receiving triple digit temperatures. Even 90F is too hot in some places. How about a nice Ascolano Cucumber Mint Paleta (aka popsicle) to cool down? Ascolano...
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Torta Pasqualina alla California
Ricotta, leafy spring greens, and optional whole eggs are tucked into crisp phyllo sheets brushed generously with extra virgin olive oil. A beautiful torta for Easter brunch, lunch, or supper.
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Fire Horse Taggiasca Chili Oil
Welcome the Year of the Fire Horse with with easy to make hot chili oil with ingredients you already have in your pantry!
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Chocolate Almond Olive Oil Torte
Here's a fun project if you like to bake. Happy Valentine's Day!
Read moreCrop Reports, product information, and editorial content
News & Information

Let the Tomato Choose the Olive Oil
From the insalata caprese I first knew in Italy to today’s burrata and balsamic versions, six tomatoes changed how I choose olive oil.
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The Italian Garden Project, Preserving Traditions
From fig trees in Oakland to backyard gardens in Pennsylvania, discover how The Italian Garden Project™ is keeping Italian American food traditions alive.
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Local Olive Crop Report, May 2025
This is an preliminary insight into the olive bloom in our immediate local area.
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Everyday is Earth Day at American Olive Farmer
A quiet update on our carbon offset program, how your purchases help protect forests around the world, and what’s next for our shared commitment to climate stewardship.
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Chicken & Waffles from Harlem to Hollywood
Discover how chicken and waffles became an iconic American dish, from Black Jazz age Harlem to California migration and nouvelle innovation.
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Olive Oil Quality Assurance and Shelf Life Standards
Not all olive oils age the same. Learn how phenolic content, storage, and lab testing affect shelf life—and why we go beyond the standard “best by” date on every bottle.
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